I’m Lili Choong.
UX Researcher + Designer
About
Hi! I'm Lydia “Lili” Choong. I'm a UX designer by weekday, a game developer by weekend, and a 24/7 aspiring doer-of-everything.
Professionally, I create functional prototypes, design and lead user interviews, and solve design problems with user feedback. Casually, I'm a Figma wrangler, a master of adding the “semi” to “semi-structured interview”, and the lucky person who gets to turn a hundred points of feedback into a single actionable goal.
In my free time I collect hobbies like hobbyists collect Pokémon cards. My currently-active hobbies are digital art and animation, writing, fighting against Unity with nothing but my bare hands, and sometimes—if I'm lucky—all of these things at once.
Portfolio
UX Research + Game Design
Master's Thesis
The final product of the longest twelve months of my life. A miraculous journey of participant recruitment, paper writing, and presentation presenting fueled by the unwavering willpower to graduate on time no matter what.
UX Research + Game Design
Joker | Digital Game
Using my master's thesis as an excuse to get back into the ring with Unity and build a game. Resulted in a turn-based strategy game designed to contrast familiarity and unfamiliarity in a cognitively-complex manner.
UX Research + Game Design
Out to Launch | Digital Game
Designing a unique game mechanic for a tower defense game followed up by conducting user experience research on how the mechanic affected the game. Charming space-themed graphics and developed in an impromptu game jam over the course of a week.
UX Research + Design
RecipeTutor | Cooking App
Conducting user experience research to prototype a cooking app with a focus on helping users learn how to cook through recipes. Refined a functional prototype in Figma following an iterative design process with a focus on achievement and progress-tracking systems.
Game Development
Elysium Demo | Digital Game
Designing and building a visual novel prototype in Unity. A two month journey of script-writing, sprite animation, interface design, bug-squashing, and trying to beat Unity into submission with nothing but a keyboard and a dream.
Programming + Research
TFT Item Recommender
Newbie grad student dives head-first into AI and creates an item recommender for TFT to make her non-gamer friend's first-time playing suck a little less. Say goodbye to diagrams and backseat gaming—local search is this designer's new best friend.
UX Research + Game Design
politiCHAOS | Card Game
Designing and testing a card game using an iterative design process. Includes fantasy politics, thoughts on solving the “sitting-on-the-wrong-side-of-the-table” problem, and a eureka moment of literally throwing away the board.
Design
Portfolio Website
Taking a website from prototype to code using only my bare hands, my computer, and the wonders of the internet. Features learning HTML on the fly, a complete redesign of a redesign, and the reluctant adaptation of capitalization.
Adventures
Animation + Video Editing
Villain Animation
Resident cartoon horse enthusiast decides to practice animating at 24fps for the “fun” of it. Puts in way too much effort for a glorified fanfiction advertisement and somehow winds up improving both animation and editing abilities in the process.
Animation + Video Editing
Prom Dress Animation
Amateur animator learns a lesson about animating at 24fps and decides to animate a dozen scenes at 8fps instead. Features some 3D-modeled sword shortcuts, copious amounts of cartoon horse angst, and absolutely no colour theory whatsoever.
Programming + Animation
Ray Tracer
CS student actually does CS for once and builds a ray tracer in C++ from scratch. Unstoppable programmer meets the immovable constraints of a CPU and spends over thirty straight hours on campus rendering seven seconds worth of frames.
Animation
K/DA RPG
Person who has no animation experience tries to animate. Results less disastrous than expected. Includes the opportunistic use of an Adobe product and over-complicated RPG-esque designs for the characters of K/DA.
Illustration
Huevember
Creating one piece of art every day of November 2020 using a set of 30 preselected hues. Exploring colour theory, experimenting with a lineless art style, and learning how to work with a limited colour palette.
Illustration
Battle Academia Fan Skins
Designing a skin line based on League of Legends's “Battle Academia” thematic. Emphasis on readable silhouettes similar to in-game characters rather than unrestrained design. Also, guns and swords and sword-guns all in neon-rainbow gradients.
Contact
